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Final Event - Portonovo Ancona

TECHNOLOGY AL


LIED WITH COMPANIES TO GROW ON THE MARKETS, IN ANCONA THE INTERNATIONAL EVENT "SALES TECH & AI SUMMIT: THE DIGITAL IMPACT IN B2B SALES"



Monday 3 July 2023, 2.30 pm

Napoleonic fort, Portonovo (AN)


The summit, organized within the Erasmus + Splash project led by UNIVPM and in collaboration with the SaleScience research group, is the first in Italy dedicated to exploring the impact of digital and artificial intelligence in sales management and personal selling.

A panel of ten international expert speakers, including academics, sales professionals and heads of commercial functions, will discuss the latest research, the most effective strategies and emerging trends that are redefining the commercial landscape.

The event will open with monologues by Prof. Deva Rangarajan (France), Prof. Karina Burgdorff (Denmark), Prof. Pia Hautamaki (Finland), Prof. Christian Stadlmann (Austria), Prof. Pauliina Airaksinen-Aminoff (Finland) who will talk about how technology has changed the way of doing business and organizing sales in Europe.

This was followed by a round table with Annalisa Aceti of Rizzoli Education, Alessandro Bianchi of Lucart Group, Nicola Di Giusto of Vianova, Leonardo Forzoni of Canon Medial System and Claudia Taddei of Biesse Group, focused on the management of digital transformation processes in their companies and on “talent crisis” in commercial organizations. The meeting will be moderated by Silvio Cardinali, associate professor of Marketing and Sales, Department of Management - Polytechnic University of Marche.

There will be networking opportunities to help entrepreneurs and managers keep up with the times.

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